Marketing is considered an essential sales tool for businesses but not PR. PR has a less tangible reputation, more fluffy less, hard sales. As a PR, our image might still be tarnished by Ab Fab’s Patsy & Eddie’s 90s lifestyle, but today it’s not all liquid lunches, the reality is much more practical. Businesses that embrace PR see an instant positive effective on their brand, an increase in consumer interest, an increase in consumer trust and most interestingly PR generates i