What is Crisis Management? Does my Business need it?
Crisis management safeguards an organisation’s reputation when it is under threat. It was developed in answer to the communication mismanagement of large scale industrial and environmental disasters in the 1980s. It is now considered the most important element in public relations and is essential in the risk assessment process of evaluating and identifying hazards in the day-to-day running of your business. Crisis Management Strategy By creating a well thought out crisis mana