Good public relations can be a fantastic asset for your business. But how do you make sure that you are getting the most out of your PR agency? Here are some tips. Get the leadership team onboard With the best will in the world, if you’ve not got your leadership team on board for PR and communications, you’re going to be running backwards up a hill. The CEO and executive team need to understand the need of PR and why it matters for the business. It’s the agency’s job to commu