Most people lump the two together, but public relations and marketing are two very different beasts. PR is all about building relationships with the right people and establishing or building your brand image. It’s getting people talking about you for the right reasons and spreading your business through word of mouth. It’s a two way thing and other people validating who you are and promoting what you do. Marketing on the other hand is more of a one way thing and it’s you prom

https://www.business-live.co.uk/enterprise/revealed-you-show-your-real-20205973

Everyone has an opinion on PR. Some love it, some hate it, most are scared of it... Out of the marketing mix, it can be the most controversial. Although it’s long been argued that you can’t measure the value of PR, I disagree. PR has to be part of a combination of marketing activity and it needs to be planned, strategic and targeted. Press for press sake has no effect and is totally pointless, but here are just some of the reasons you may not have thought about as to why your