PR and Comms

How will AI support the PR industry?

AI has the potential to greatly support the PR and communications (Public Relations) industry in several ways. And in fact, it’s been...

Communication During Uncertain Times

There’s no two ways about it, the world feels heavy. And let’s face it, it has done for a few years now. But as HR and business leaders,...

How’s your reputation looking for 2023?

Whilst the economic dark clouds continue to loom low, and the UK tries to repair its reputation after a tumultuous 2022, we take a look...

PR and Investment - What's the Connection?

How do I get the most out of my PR agency?

Good public relations can be a fantastic asset for your business. But how do you make sure that you are getting the most out of your PR...

What is Crisis Management? Does my Business need it?

Crisis management safeguards an organisation’s reputation when it is under threat. It was developed in answer to the communication...

PR IS the business

Marketing is considered an essential sales tool for businesses but not PR. PR has a less tangible reputation, more fluffy less, hard...

Marketing or PR. What comes first?

Most people lump the two together, but public relations and marketing are two very different beasts. PR is all about building...

What’s The Point Of PR?

Everyone has an opinion on PR. Some love it, some hate it, most are scared of it... Out of the marketing mix, it can be the most...

Has Communication Ever Been More Important?

The past few months have been bizarre. Not really knowing what was going on, how long this weird chapter is going to last (are we sure...

Because Actions Speak Louder Than Words

There’s not going to be a magic switch that reboots the world’s economy or bolsters commercial confidence. But as the shutters rise and...

Get In Good Shape For Recovery

The story so far There’s no doubt the economy has not seen such a radical shake up like the impact of lockdown since the 2008 crash....

Staying Match Ready In A Crisis

What. A. Week/Month/Year. So the world is a crazy place right now. We’re all a little in the dark in terms of what the next steps will be...