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AI in PR: A Tool For Empowerment Or Threat? *
We explore the ways AI is already being used in PR and how it can bring more value to the industry, rather than acting as a looming danger.
Apr 24 min read


Communication During Uncertain Times
There’s no two ways about it, the world feels heavy. And let’s face it, it has done for a few years now. But as HR and business leaders,...
Feb 7, 20233 min read


How’s your reputation looking for 2023?
Whilst the economic dark clouds continue to loom low, and the UK tries to repair its reputation after a tumultuous 2022, we take a look...
Jan 5, 20234 min read


What’s The Point Of PR?
Everyone has an opinion on PR. Some love it, some hate it, most are scared of it... Out of the marketing mix, it can be the most...
Mar 15, 20213 min read


Has Communication Ever Been More Important?
The past few months have been bizarre. Not really knowing what was going on, how long this weird chapter is going to last (are we sure...
Aug 11, 20203 min read


Because Actions Speak Louder Than Words
There’s not going to be a magic switch that reboots the world’s economy or bolsters commercial confidence. But as the shutters rise and...
Jun 10, 20202 min read


Get In Good Shape For Recovery
The story so far There’s no doubt the economy has not seen such a radical shake up like the impact of lockdown since the 2008 crash....
May 20, 20203 min read


Staying Match Ready In A Crisis
What. A. Week/Month/Year. So the world is a crazy place right now. We’re all a little in the dark in terms of what the next steps will be...
Mar 17, 20202 min read
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