Using AI platforms to generate content is often viewed as a cost saving exercise that helps brand managers stay on schedule. On the surface, it looks like an efficient solution to a time consuming job. But what happens when that content is actually repetitive, bland, or even worse, pure nonsense? As a PR team dedicated to breaking 'new news' and crafting copy that aligns with our clients' unique identities, we’ve watched a shift. The tailored copywriting essential to high sta

Following our recent blog on why female founders need to make more noise in response to an Observer interview with Martha Lane Fox, here’s a follow up with some practical tips on how best to do this! There is a persistent myth in the startup and scale-up world that good work will eventually speak for itself. For many female founders, this belief becomes a quiet constraint: build diligently, keep your head down, let the product do the talking. The problem is that visibility i

In an honest interview with The Observer (25th January 2026), Martha Lane Fox, one of the UK’s most prominent tech pioneers, revealed a terrifying regression. A high level male executive recently told her, "We're done with women," signaling a "diversity fatigue" that threatens to dismantle decades of hard won progress. While shocking, this sentiment isn't entirely unexpected. The digital architecture of our working and social lives was built predominantly by a demographic mo

Public Relations is entering one of the most transformative periods in its history. Technology, culture, and media behaviour are shifting at unprecedented speed, and in 2026, expectations for PR teams will look increasingly different.