Public Relations is entering one of the most transformative periods in its history. Technology, culture, and media behaviour are shifting at unprecedented speed, and in 2026, expectations for PR teams will look increasingly different.

A strong reputation is a PR professional’s most valuable asset. It builds trust, loyalty, and influence, and it can make all the difference when a crisis hits. But how do you actively strengthen your reputation through PR and communications? Here are five practical strategies. 1. Be Consistently Transparent Honesty is the cornerstone of trust. Transparency means sharing not just successes, but also challenges and how you address them. Be upfront about company developments, po

In today’s crowded marketplace, it’s not just what you say, it’s who you are. Your brand and the quality of your reputation are the foundations upon which every PR and communications strategy is built. Without a strong, trusted reputation, even the most creative campaigns can fall flat. Here’s why brand and reputation matter more than ever in public relations. 1. Your Brand Defines Your Story A clear, consistent brand gives your PR efforts direction. It defines your values, y

Discover why PR is essential as AI reshapes discovery and long-form content returns — practical PR strategies to boost credibility, visibility, and trust.

As experienced PR professionals, we've worked with many founders to help them achieve their goal of selling their business. A strong PR...

We’re often asked why awards are useful for businesses and whether they’re worth the hype from a PR and communication perspective. So,...

PR and communication teams around the world work with influencers as part of their PR, brand awareness and marketing strategy. But why...

We explore the ways AI is already being used in PR and how it can bring more value to the industry, rather than acting as a looming danger.

In a world dominated by technology, HR tech brands must compete to resonate with procurement managers and HR professionals. Without...

We are thrilled to announce that client, Shizl, has been recognised as one of TechNational’s Top 25 Startups to Watch in 2025. This list...

HuHa PR has today announced they have been appointed by Evenbreak, the first global job board for disabled people, by disabled people....

Joe Gilliver's creative agency Chameleon recently won the contract for internal events for huge telecoms company Three. As a HuHa client...

AI has the potential to greatly support the PR and communications (Public Relations) industry in several ways. And in fact, it’s been...

Creating proposals for new business opportunities demands research, problem solving, answering corporate problems, demonstrating you have...

There’s no two ways about it, the world feels heavy. And let’s face it, it has done for a few years now. But as HR and business leaders,...

This January, like most years, I took on a fitness challenge. However this year's inspiration came from a news article in the Guardian’s,...

Whilst the economic dark clouds continue to loom low, and the UK tries to repair its reputation after a tumultuous 2022, we take a look...

PR and Investment - What's the Connection?

Good public relations can be a fantastic asset for your business. But how do you make sure that you are getting the most out of your PR...

Crisis management safeguards an organisation’s reputation when it is under threat. It was developed in answer to the communication...