Are industry awards worth it for your PR and communications strategy?

We’re often asked why awards are useful for businesses and whether they’re worth the hype from a PR and communication perspective. So, obviously like anything we’d argue there are awards and there are awards. Some are very low brow and pay to play, but some can transform your brand and if you choose the right awards, they are a powerful strategic brand awareness and PR and communications tool for businesses for several key reasons (just ask some of our clients who have been awarded major global accolades lately ie Fast Company and Time to name just a couple):

1. Credibility and Trust

Winning or being nominated for an industry award signals third-party validation. It shows that an independent authority recognises the quality of your product, service, or operations. This builds credibility and trust with customers, investors, and partners.

2. Differentiation in a Competitive Market

In saturated markets, awards help businesses stand out. They serve as a mark of excellence that differentiates your brand from competitors who may not have the same accolades.

3. Media and PR Exposure

Many awards come with built-in press coverage, social media visibility, and promotional opportunities. This gives your brand exposure to a wider audience, often in influential industry publications or platforms.

4. Customer and Stakeholder Perception

Awards can shift perception by reinforcing a brand’s image as innovative, reliable, or industry-leading. This can influence buyer behaviour and help secure customer loyalty.

5. Investor Attention

If you’re looking at growth options and wanting the attention of investors, awards are a great tool to do so. Nothing says validation like an external judging panel stamping your business with an award. 

6. Content Marketing Leverage

Awards provide compelling content—press releases, blog posts, case studies, and social media updates—that can be used across marketing channels to drive engagement and awareness.

7. Employee Morale and Talent Attraction

They also boost internal morale and serve as a magnet for top talent. A recognised business or brand is more appealing to potential employees who want to work for a respected leader in the field.

8. Business Development and Networking

Award events are often attended by key players in the industry, offering opportunities for networking, partnerships, and business development that might not otherwise be accessible.

So, in short, industry awards are more than just trophies—they are strategic marketing assets that enhance visibility, reputation, and growth potential.

Got other thoughts? Get in touch with Victoria@huha.agency or Lisa@huha.agency