What is PR and Communications and can it help my business? Ask the Six Pack Revolution
This January, like most years, I took on a fitness challenge. However this year's inspiration came from a news article in the Guardian’s, Saturday Magazine, extolling the virtues of a new fitness regime. Even as a cynical PR, after reading it I was determined to get a six pack! If PR was ever in doubt as a commercial strategy, Six Pack Revolution (SPR) is firm evidence PR is worth its weight in actual gold. A favourite journalist of mine, Emma Kennedy, had embarked on a new f