This January, like most years, I took on a fitness challenge. However this year's inspiration came from a news article in the Guardian’s, Saturday Magazine, extolling the virtues of a new fitness regime. Even as a cynical PR, after reading it I was determined to get a six pack! If PR was ever in doubt as a commercial strategy, Six Pack Revolution (SPR) is firm evidence PR is worth its weight in actual gold. A favourite journalist of mine, Emma Kennedy, had embarked on a new f

Whilst the economic dark clouds continue to loom low, and the UK tries to repair its reputation after a tumultuous 2022, we take a look at ways to maximise your reputation for the year ahead and how PR and communications will help you raise your head above the parapet. 1 - Work out what do you want to achieve for 2023? Every business needs a plan. So work out what your long term goals are. And within this, what would a successful year look like? This will help to shape the